Xiaomi Corporation, registered in Asia as Xiaomi Inc., is a Chinese designer and manufacturer of consumer electronics and related software, home appliances, and household items. Behind Samsung, it is the second largest manufacturer of smartphones, all of which run the MIUI operating system, a fork of Android. In 2020, the company sold 146.3 million smartphones and, as of August 2021, its MIUI operating system had over 450 million monthly active users.[3]] It also is a major manufacturer of appliances including televisions, flashlights, unmanned aerial vehicles, and air purifiers using its Internet of Things and Xiaomi Smart Home product ecosystems. The name "Xiaomi" literally means millet and rice, and is based on the Buddhist concept of starting from the bottom before aiming for the top.[5]Xiaomi was founded in 2010 in Beijing by now multi-billionaire Lei Jun when he was 40 years old, along with six senior associates. Lei had founded Kingsoft as well as Joyo.com, which he sold to Amazon for $75 million in 2004. In August 2011, Xiaomi released its first smartphone and, by 2014, it had the largest market share of smartphones sold in China. By 2015, it was developing a wide range of consumer electronics.[6]In the second quarter of 2021, Xiaomi surpassed Apple Inc. to become the second-largest seller of smartphones worldwide, with a 17% market share, according to Canalys.[7]The company is ranked 338th and is the youngest company on the Fortune Global 500.[8][9]Xiaomi keeps its prices close to its manufacturing costs and bill of materials costs by keeping most of its products in the market for 18 months, longer than most smartphone companies,[10] and by making a profit from the sale of related services, software, and peripheral devices. The company also uses inventory optimization and flash sales to keep its inventory low.[18][19]Initially the company only sold its products online; however, it later opened brick and mortar stores.


"Just for fans" – that's our belief. Our hardcore Mi fans lead every step of the way. In fact, many
Xiaomi employees were first Mi fans before joining the team. As a team, we share the same relentless
pursuit of perfection, constantly refining and enhancing our products to create the best user experience
possible. We are also fearless in testing new ideas and pushing our own boundaries. Our dedication
and belief in innovation, together with the support of Mi fans, are the driving forces behind our
unique Mi products.


We are incredibly flat, open, and innovative. No never-ending meetings. No lengthy processes.
We provide a friendly and collaborative environment where creativity is encouraged to flourish.EVENTSXiaomi’s got talent! Friendly competitions let the Mi team show off their athletic prowess in bask-
etball, swimming, badminton and more. Our annual "Mi Idol" has also uncovered plenty of star potential.


Xiaomi is focused on being the most user-centric mobile internet company, and we aim
to constantly exceed expectations through innovations in software, hardware and services.
Many of our employees were initially fans of Mi products, before they decided to join us. Our team is
not only passionate about technology, but also relentlessly pursues perfection to break tradition and
push boundaries, all just to ensure that our products remain unique and offer an unparalleled user

Leadership Team

LEI JUNFounder, Chairman, CEOLei Jun, aged 51, is an Executive Director, the Founder, the Chairman and the CEO of the Company. He is also a member of the Remuneration Committee. Lei Jun is responsible for the Company’s overall corporate strategy, company culture and key products. He oversees the senior management team. Lei Jun currently holds directorships in various subsidiaries, Consolidated Affiliated Entities and operating entities of the Group.

LIN BINCo-Founder, Vice ChairmanLin Bin, aged 53, is an Executive Director, a Co-founder and Vice Chairman. He is also a member of the Nomination Committee. Lin Bin currently holds directorships in various subsidiaries of the Group.

WANG XIANGPartner, President;Wang Xiang, aged 60, is Partner and President of the Group. He assists the CEO in operations of the Group. Wang Xiang joined the Group in July 2015 and was Senior Vice President of the Group and President of the International Department, responsible for global business development, intellectual property (IP) strategy and strategic partnership management.

HONG FENGCo-Founder, Senior Vice PresidentHong Feng, aged 44, is Co-Founder and Senior Vice President of the Group. He is now also Chairman of Airstar Digital Technology, the FinTech business of the Group. Hong Feng joined the Group in 2010 and was initially in charge of the MIUI operating system and Internet services. Since 2015, he shifted his focus to developing the FinTech business and led a team to provide FinTech services, including online credit, third-party payment, online wealth management and insurance services to tens of millions of users.

LIU DECo-Founder, Senior Vice President, Minister of Group Organization Department;Liu De joined Xiaomi in 2010 and he is in charge of the recruitment, promotion, training and assessment of senior staff, organizational structure design and approval. Liu De graduated from Beijing Institute of Technology with a bachelor's degree in industrial design and a master's degree in mechanical engineering. He continued his academic career at Industrial Design from Art Center College of Design located in California, USA, where he received a master's degree in industrial design. He returned to China to establish the industrial design department at University of Science and Technology Beijing, where he served as the department’s dean.